Coming Fall 2022


Everything Food Photographers, Cookbook Authors, and People Who do Both Need to Know Before Pursuing Publication

Presented by the Andrew Scrivani AcademyHow to Cook a Book is an eight-week online course designed to give commercial food photographers, aspiring cookbook authors, and people who do both all the tools and information they need to pursue traditional publishing in an ever-changing industry.

Publication doesn’t happen by accident. It requires a lot of hard work and preperation. After completion of this course, you will have what you need to give yourself the best possible chance of success. You will also receive resources to help navigate the industry and become aware of how to spot predatory practices.

Each week, a one-and-a-half to two-hour class is dedicated to each step of the journey, with some time dedicated to questions during each session.

This eight-week course will cover the following:

  • Week 1: Introduction — What You Need to Know Before You Begin
  • Week 2: The Query Letter
  • Week 3: The Proposal
  • Week 4: Where and How to Query
  • Week 5: The “Call” 
  • Week 6: Contract Negotiations
  • Week 7: Working on Your Book through to Publication
  • Week 8: Q&A with Agents, Acquiring Editors, and the Instructor

A full syllubus will be available when registration opens. This course is open to all. There is no need to be a member of the academy

Canadians are eligible to apply for a Canada Council for the Arts grant for this course. If you do not already have a profile, you need to have one created 30 days before applying for a grant.

About the Instructor Jules Sherred:

With a keen eye and attention to detail along with the philosophy that food should evoke the trifecta of memory, emotion, and hunger in people, Jules Sherred is an unparalleled emerging talent in the field of food and lifestyle photography. His cookbook Crip Up the Kitchen: Realistic Tips, Tricks, and Recipes for the Disabled Kitchen is due to be published by TouchWood Edition in Spring 2023.

Based in Duncan, BC, Sherred works as a photographer, writer, author, journalist, and outspoken advocate for disability and trans rights. He is an official contributor to Getty Images, a staff writer for Fstoppers news site, an instructor for professional photographers looking to expand their skills, and a recipe developer.

About Andrew Scrivani:

Andrew is a photographer, author, director, producer, and on-camera talent who has worked on editorial, publishing, advertising, content creation, documentary, and feature film projects. He is also an internationally recognized workshop instructor and columnist on the subject of visuals. He recently launched his own learning platform Andrew Scrivani Academy.

Clients include The New York Times, Conde Nast, Meredith Corporation, Hearst Corporation, Apple, Adobe, CreativeLIVE, Disney, Hay House Publishing, Clarkson Potter, Harper Collins, Norton, and Grey Advertising among others.

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